I know what most are thinking right now, “A blog is not a web site.”
Yes it is. In fact, for small businesses and entrepreneurs a blog really is the most ideal format in which to have your web site. But more than that, a bog as your web site puts you in control of the most important battle in web marketing: Generating original and relevant content.
Tags: blog, blogger, blogging, business, Ed Dearborn, Edwin Dearborn, entrepeneurs, facebook, marketing, pr, search engines, SEO, small business, social media, web site, wordpress, wordpress.org
Even though Kodak did not invent the camera, they sure did have generations believing so. Special times became known as the “Kodak Moment.” Now with the proliferation of video technology and accessibility, Kodak film is long dead and now we live in a YouTube world.
Tags: brand, consumer, Ed Dearborn, Edwin Dearborn, kodak, media, medium, position, us magazine, video, youtube
One of the least used methods to explode your brand is to identify and build relationships with Mass Influencers.
According to a recent report from Forrester research, 16% of all online Americans are responsible for 80 percent of the brand impressions in online social settings. “Social media has created a new type of influencer – one defined not merely by number of friends or frequency of dialogue, but by both,” said Forrester Research Senior Analyst Augie Ray.
Tags: blog, blogs, brand, brand awareness, brand impressions, buzz, forrester research, mass influencers, silverpop, social media, viral, viral marketing
Now that we are getting over the DT’s from the high wine of easy credit, it is important to understand how we were caught wth our marketing pants down. You see, easy money makes you lazy and undisciplined. Like Paris Hilton, there is no need for responsibility when there is enough money to bail yourself out of any mess. And so it happened with the marketing budget.
Tags: brand, business, credit, debt, easy credit, Ed Dearborn, Edwin Dearborn, marketing budget, marketing plan, paris hilton
Recently Facebook has changed the phrase “become a fan” to the single word, “like”. While this is not their only change, a comment must be made on their choice of words. Welcome to the world of semantics, or is said in the world of marketing, “hot buttons”.
Tags: become a fan, Ed Dearborn, Edwin Dearborn, facebook, fan, hot butttons, like, like button, marketing, semantics
When frozen yogurt went explosive as a business model a few years, some saw that it could go viral as well.
Luis Garcia, CEO of Frapy’s Frozen Yogurt in Mission Viejo, has embraced social media as a prime way to reach new customers, while keeping a personal feel with his ardent fans. He mainly uses Facebook and his web site, but tons of personal contact and customer service.
Tags: Ed Dearborn, Edwin Dearborn, facebook, frapys, froyo, frozen yogurt, luis garcia, misson viejo, orange county, social media, web site
So many terms, so many things to learn. Just when we started to understand social media (a work in progress), then someone throws out a new term like “social bookmarking.”
Yesterday I was with two friends. One was eating a burger and I talked about delicious. The other person was confused, thinking I was talking about the burger. She did not understand that delicious is a social bookmarking site. http://delicious.com/ This confirmed to my burger eating friend that this is a subject that is not only misunderstood, but has not been evaluated to its importance from a SEO and SEM standpoint.
Tags: bookmarking, delicious, Ed Dearborn, Edwin Dearborn, internet, sem, SEO, social bookmarking, tag, video, web site
Without question the most requested information is how Google Adwords actually works.
Ah, if it was just that easy.
There is no question that your product or service can reach new, higher realms of sales and profits through intelligent use of Google Adwords. And on the other hand, you can lose a lot of money with very little ROI with mishandling it. The reason for this is that most people throw good money at bad marketing. They simply do not do their homework and thus lose money.
Tags: adwords, Ed Dearborn, Edwin Dearborn, google, marketing, roi, video, youtube
Original content is king. For most of you this is nothing new; not at all a revelation.
But what I see very little of is the interfacing of blogs with social media; namely with Facebook. This became very clear to me the other day when I ran into a friend and we were talking about mundane stuff and she said, “Hey, I loved your blog post on Facebook.”
Tags: blogger, bog, brand, chief brand officer, Ed Dearborn, Edwin Dearborn, facebook, market, original content, position, reinvent, social media, thought leader
Had a great laugh, but I knew he was serious.
“What makes you guys different than those guys with the stupid lawn signs?” I guess the pinstripe suit wasn’t quite enough to ensure the differentiation. After my chuckle, I realized that this was a key question to full address with this potential client.
Tags: brand, challenge, ingenuity, lawn sign, market place, opportunity, position, positioning, reinvent
