Speaking at Orange County Wordcamp

I am speaking at the OC Wordcamp on April 24. If you are interested in learning more about WordPress, there will be two different tracks: One more developer/programmer centric, and one more for beginners.

I am supposed to lead off the developer track by discussing integrating a forum (vBulletin) and WordPress.

Should be fun!

Small Businesses Using Social Media

Never a day goes by when I am asked by a business person if they should actually engage in social media or not.

Have you noticed that phone books are getting thinner and smaller? Well, it’s not because the business is not dying. It is migrating to a new media that is reaching hundreds of millions per day. That is social media.

This CNN article is a case in point: http://edition.cnn.com/2010/BUSINESS/04/08/social.media.small.biz/?hpt=C2

Harvard Business Expert on Social Media

It is important that everyday you are becoming a smarter, more informed social networker and internet marketer.

To re-invent a business, a brand, or even yourself in this new economy, it is vital that you stay abreast of the information and rapid changes within the world of on-line opportunities. Here is a great video to give you vital insights from a Harvard business expert. Enjoy!

Drudge Report: Google Chooses What News You View

Can anyone say, “Terminator?”

Or in this case, “Googlenator.”  According to the a recent post of the Drudge Report, Google is in the choice business. http://www.drudgereport.com/flashes.htm

When businesses choose what we watch, it is just as dangerous as the government doing so. But the one difference is that we think that businesses are offering what we want. Once again, it is important that internet users and news lovers understand the issues and behind-the-scene motivations and machinations that determines what we see, and ultimate forms our ideas.

Simple Video on Google Buzz

It is always nice to have a video explain things. As you may have heard, Google now offers Google Buzz. This simple video gives you a introduction to what it is and how it works to help you:

McIntosh Marketing is an expert in using Google Buzz, as well as other social media, to help you drive traffic to your web site and thus generate word of mouth, referrals and more sales.

When SEO goes MIA

Before I knew better, I was sure that many “experts” understood how SEO worked. The word was thrown around so much, that I literally started to feel that I was the only guy in the room who was left behind, stupid and left to rot in SEO hell.

Blogs Explained

Here is a simple explanation of what a Blog is.

Tiger Woods Nike Ad

Simplicity, power and visually arresting.

No other action has generated such news in the last few days, nor has one video changed the views of someone whose crisis management seemed impossible to fathom. Nike and the advertisement guys pulled a rabbit out their hat, hitting it straight down the fairway of PR legend.

Hungry Girl Wins With Original Content

Listening to the radio can sometimes pay off.

In listening to the success of Lisa, who started Hungry Girl, I was delightfully surprised to hear a key to her success; something we constantly preach at McIntosh Marketing: Original Content. While Lisa has a great idea, a wonderful message and coveys it so wonderfully on her web site, http://www.hungry-girl.com, she gained that by being an active web marketer and blogger.

Marketing Resources for Chiropractors

I just found an amazing resource for Chiropractors to be more educated on how to market their practices. As any Chiropractor will tell you, it is important to have great word of mouth to build more and more referrals. But the question is how?

While most Chiropractors are excellent doctors, so few have the time to learn how to market their practice correctly so as to gain more new patients. While McIntosh Marketing has worked with many doctors for years, here is a link to some educational materials that could help Chiropractors market their practice even better.