Google Now Using Caffeine

As reported at the Official Google Blog, Google has revamped the way they store and process their search results.  Although the change has been in testing since late last year, it is now live for everyone.

When you search Google, you really weren’t searching in real-time.  Meaning, the results you would get could be weeks old.  In many cases this is ok, but in news, sports, and the age of twitter, it certainly is not.

CPA & Accountant Marketing Group Started on LinkedIn

McIntosh Marketing has now initiated a marketing group for CPA’s on LinkedIn.

CPA’s and accountants have traditionally been lax in their online marketing efforts. McIntosh Marketing is taking efforts to educate the financial field, and their related industries, on how to attract more high-end clients through an effective educational format via their blog and an established social media program.

The Lost Sherpa and Internet Marketing Strategy

Out of the blue my wife purchases a book on how to use a map and a compass in rough terrain. The book is authored by a well-known mountaineer and sherpa who has helped to lead expeditions in the Alaskan wilderness who has also been called to find lost hikers. As I was reading this manual, too many similarities came to mind for those involved with internet marketing strategy.

Market Research Report – Trends In Using Social Media

Here are some statistics from TrendWatching.com illustrating the ever-growing popwer of social media in our world:

• Twitter has more than 100 million users who send 50 million tweets a day.
• Facebook has close to 500 million users with an average of 135 friends each.
• LinkedIn has more than 65 million users, with a new user joining every second.
• Meetup, a social networking engine that creates real world events for members of virtual networks, has 6.1 million members.

How Your Selling Skills Improve Your Company Blog & Marketing ROI

I have noticing a current trend in several online marketing books and blogs that I find dangerous. The idea is that your blog or article has to be only informational and does not need to sell. This is misleading and not based on historical or statistical fact.

Finding the Right Adwords Ad Rank

One of the most common mistakes advertisers do when starting with Adwords Pay Per Click management is bidding for the top positions – usually 1 – 3. They usually assume the more clicks they get the more sales they will get. Well, this is wrong.

Eventbrite: Leveraging Social Media To Help You With Event Planning

One of the most tired and true forms of marketing and PR for any business is to put on events. Even with the proliferation of social media and internet marketing tools, event planning still plays a major role in how we do business, connect with new potential clients, as well as reinforce our brand message with core players.

Lux5: High-End Brand Marketing Lives!

You wouldn’t think that luxury entertainment and high-end marketing would be surviving, but it is in fact thriving.

And no one else proves that better than Lux5. http://www.lux5events.com/ In a world swirling in bad news on unemployment, recessions, bank repo’s and credit crunch, Lux5 has taken the ultimate high road to success.

Word of Finger

I recently read in Wired magazine about this term, “Word-of-Finger”.  They defined it as:

adj. Marketing communicated via the keystrokes of social media.  It attracts advertisers because, unlike traditional word of mouth, it can be monitored through Twitter and Facebook.

I love this phrase.  It communicates perfectly exactly what you should be doing in your business’ marketing efforts.  You want people to review your business on Yelp and Google Maps, you want people following you on Twitter and you want fans on your Facebook page.  The more people that are “typing” about you, the better it is for your business.

Why CPA Education Must Include Internet Marketing Tools, Social Media and Blogging

Imagine being in an industry that has more demand and need than is being fulfilled. This is the sad, but opportunistic story of the CPA. While so many businesses are being penalized by the IRS for bad accounting and tax handling, the lone CPA himself suffers for lack of new customers.