What Web Marketing Is

Also known as Website marketing, Web marketing features all the actions involved in promoting a domain online, including organic, advertising and partnership strategies.

Usually referred as search engine optimization, organic strategies are designed to bring organic traffic to your site and involve everything from on page optimization to article marketing, video marketing, Web 2.0 marketing, social networking, PR, directory submissions, link building and email marketing.

As for online advertising, it is primarily done through pay per click management, which consists of placing ads on search engines and content sites through platforms such as Google’s Adwords, Yahoo’s Overture and MSN’s Bing, among other. While online advertising is mostly based on a pay per click model, pay per impression (or view) is also available. In addition, online marketers also have the option to advertise on specific websites, for a monthly-based fee.

Finally, another powerful way to promote a website is through partnership which is usually done through affiliate program management, allowing partners to earn a commission for the products or services they sold. Big companies might also use joint ventures, which offer mutual partnerships.

Why Website Marketing Is Important

As you already know the Web is a great source of business and Google, – along Yahoo and Bing – is a major player when it comes to bringing visitors to a website. The online market having become so competitive, gone are the times when you could just create a website, submit it to a couple directories and wait for the traffic to roll in. Now, not only a wide range of online marketing actions are required to get traffic but they should also be performed on a continuous manner, in order to preserve and increase organic rankings, traffic and sales.

>> Call 877 797 6825 or sign up to get a Free web marketing consultation …

Why McIntoshMarketing should handle your Web Marketing

With more than 10 years of web marketing experience and a proven track record, McIntoshMarketing is specialized in all facets of website marketing including and will help you achieve your business goals:

  • Market and Keyword Research
  • Website design and Building
  • Search engine optmization
  • Blog Marketing
  • Website Directory Submissions
  • Social Networking and Social Marketing
  • Video Marketing
  • Online News Media and Press Release Service
  • Local Marketing
  • Email and Autoresponder Marketing
  • Pay-Per-Click Management
  • Affiliate program management
  • And more …

The Markets We Cover

Based in Orange County in Southern California, McIntoshMarketing not only provides Web marketing services nationally, but also focus on the Los Angeles, OC and San Diego areas.

>> Call 877 797 6825 or sign up to get a Free web marketing consultation …