Over the last few years I have been asked for my marketing glossary several times. Truth is, I don’t really have one. I do have notes with definitions here and there but have never actually put them all in one place. In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist! It could be due to many of them sounding very similar to each other but trust me they have very different meanings. I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/
Tags: advertising, affiliate marketing, blog, blogging, blogs, business, internet, internet marketing, local online marketing, marketing, online marketing, online website marketing, search engine optimization, SEO, small business, social bookmarking, social media, social networking, web marketing
Let’s admit it, there are times that no words can describe something. This is a blogging nightmare, or for that matter, the ageless curse of the writer. As a blogger, consider adding video production to your skill sets. Or at least, befriend someone who does posses video making and editing abilities.
Maybe your next purchase should not be an iPad or new Mac, but a flip camera. Maybe you need to expand your horizons as a purveyor of original content, by being, well . . . . . original.
Tags: blog, blogger, no words, vlogger
McIntosh Marketing has now initiated a marketing group for CPA’s on LinkedIn.
CPA’s and accountants have traditionally been lax in their online marketing efforts. McIntosh Marketing is taking efforts to educate the financial field, and their related industries, on how to attract more high-end clients through an effective educational format via their blog and an established social media program.
Tags: accountant marketing, blog, linkedin, marketing, social media
Who would of thought that one of the people I would be helping would have a home based business, literally.
Pattie McDonald and her husband, a retired postmaster, rent their beautiful home for vacations nestled in the Ozark Mountains in Missouri. http://www.lakeozarksvacationrental.com/. Per Pattie, the vast majority of her new business comes from those who find her vacation rental in various online vacation directories, many of which come from those who live in neighboring Illinois. Directories are just one of many internet marketing tools that can be utilized as an inexpensive marketing tool for a home based business.
Tags: backpage.com, bing, blog, craigslist, Ed Dearborn, Edwin Dearborn, google, Home Based Business, internet marketing tools, kijiji, lake ozark vacation rental, online directory, organic internet marketing, search engines, SEO, yahoo
It is tough to talk to someone who is really smart and is who not really sharing their intelligence, insight and experience with those that are so desperate for what they have to offer those in need.
Tags: blog, blog content, cpa, cpa advertising, CPA Marketing, Ed Dearborn, Edwin Dearborn
Unique content is still king in online marketing. Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give searchers to find your products and services. Here are some easy to follow online marketing tips concerning how to more effectively use original content:
- Record everything and transcribe it all into text. Interviews, training sessions with your staff, questions asked of you from your clients, surveys, conversations, product DVD’s, personal opinions, etc.
Tags: blog, content, conversation, Ed Dearborn, Edwin Dearborn, marketing tips, onlilne, online articles, pdf, press release, search engines, unique content
For those who are just starting out blogging, or want to start, you are not alone in your quest to find your voice, as well as reach out to a growing audience of blog followers.
No other single medium is more challenging and yet rewarding. To blog successfully one must be humble and to understand the rules, written and unwritten, as well as be persistent. There is no other easy way to become successful than to simply commit to the process and be consistent in one’s writing efforts.
Tags: blog, blogging, Ed Dearborn, Edwin Dearborn, free blog, mcintosh marketing, plugins, tutorial video, wordpress, wordpress tutorial, wordpress tutorial video
You just have to love how mainstream media is now utilizing online buzz to generate their own stories. Moreover, Ellen Degeneres recently demonstrated to all of us a powerful way to spin that buzz, even becoming a part of that craze.
Tags: blog, brand, creativity, Ed Dearborn, Edwin Dearborn, ellen, elllen degeneres, greyson, greyson chance, lady gaga, paparazzi, social media, video, youtube
By now most people know what “blogging” is and are also taking advantage of the blog realm. Whether it be personal advice blogs or more along the lines of business tips or ventures, people are now turning to blogs to answer their many questions online. We all know the power of having a blog on your website for Blog Marketing, regardless of your business but what most people don’t understand is how to take blogging to the next step.
Tags: back links, blog, blog commenting, blog marketing, blog post, blogging, inbound links, online presence, social networking
The key to organic internet marketing success is to do the right things right, and to do them consistently. Now this may seem to an oversimplification or even overused. But from our experience of speaking with over 300 companies in the last six months, we have found over 90% of businesses with web sites violating this simple mantra. Here are some things you must do to generate more success:
- Put the keywords, no more than 8, in the Title tag.
Tags: article marketing, blog, business success, directories, Ed Dearborn, Edwin Dearborn, keyword, organic internet marketing, press release, SEO, social media, web marketing
