Madison Avenue must be reeling at the fast changes within our media world. How could they have predicted the sheer transformation of how YouTube, social media and the worldwide dominance of the celebrity mentality would shape how we market.
Tags: brand, celebrity, Ed Dearborn, Edwin Dearborn, global community, madison avenue, nike, nike advert, ronaldo, ronaldo video, soccer, social media, viral marketing, youtube
You just have to love how mainstream media is now utilizing online buzz to generate their own stories. Moreover, Ellen Degeneres recently demonstrated to all of us a powerful way to spin that buzz, even becoming a part of that craze.
Tags: blog, brand, creativity, Ed Dearborn, Edwin Dearborn, ellen, elllen degeneres, greyson, greyson chance, lady gaga, paparazzi, social media, video, youtube
Even though Kodak did not invent the camera, they sure did have generations believing so. Special times became known as the “Kodak Moment.” Now with the proliferation of video technology and accessibility, Kodak film is long dead and now we live in a YouTube world.
Tags: brand, consumer, Ed Dearborn, Edwin Dearborn, kodak, media, medium, position, us magazine, video, youtube
One of the least used methods to explode your brand is to identify and build relationships with Mass Influencers.
According to a recent report from Forrester research, 16% of all online Americans are responsible for 80 percent of the brand impressions in online social settings. “Social media has created a new type of influencer – one defined not merely by number of friends or frequency of dialogue, but by both,” said Forrester Research Senior Analyst Augie Ray.
Tags: blog, blogs, brand, brand awareness, brand impressions, buzz, forrester research, mass influencers, silverpop, social media, viral, viral marketing
Now that we are getting over the DT’s from the high wine of easy credit, it is important to understand how we were caught wth our marketing pants down. You see, easy money makes you lazy and undisciplined. Like Paris Hilton, there is no need for responsibility when there is enough money to bail yourself out of any mess. And so it happened with the marketing budget.
Tags: brand, business, credit, debt, easy credit, Ed Dearborn, Edwin Dearborn, marketing budget, marketing plan, paris hilton
Original content is king. For most of you this is nothing new; not at all a revelation.
But what I see very little of is the interfacing of blogs with social media; namely with Facebook. This became very clear to me the other day when I ran into a friend and we were talking about mundane stuff and she said, “Hey, I loved your blog post on Facebook.”
Tags: blogger, bog, brand, chief brand officer, Ed Dearborn, Edwin Dearborn, facebook, market, original content, position, reinvent, social media, thought leader
Had a great laugh, but I knew he was serious.
“What makes you guys different than those guys with the stupid lawn signs?” I guess the pinstripe suit wasn’t quite enough to ensure the differentiation. After my chuckle, I realized that this was a key question to full address with this potential client.
Tags: brand, challenge, ingenuity, lawn sign, market place, opportunity, position, positioning, reinvent
It is important that everyday you are becoming a smarter, more informed social networker and internet marketer.
To re-invent a business, a brand, or even yourself in this new economy, it is vital that you stay abreast of the information and rapid changes within the world of on-line opportunities. Here is a great video to give you vital insights from a Harvard business expert. Enjoy!
Tags: brand, chief brand officer, economy, Edwin Dearborn, harvard, harvard business school, internet marketing, reinvent, social mediato find out how to increase your web site sales, leads and traffic...
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