Cost Effective Methods of Conducting Market Research

It has been a long known that precise market research is the heart and soul of successful marketing. Without research, you are not only going at your online efforts utterly blindfolded, but also wasting your valuable funds. Moreover, you will see much less ROI from your marketing dollar.

Business Success With Organic Internet Marketing

The key to organic internet marketing success is to do the right things right, and to do them consistently. Now this may seem to an oversimplification or even overused. But from our experience of speaking with over 300 companies in the last six months, we have found over 90% of businesses with web sites violating this simple mantra. Here are some things you must do to generate more success:

1. Put the keywords, no more than 8, in the Title tag.

Web Marketing & Sun Tzu

I have always been a fan of Sun Tzu’s treatise, The Art Of War.  But when I recently watched the History Channel’s presentation on this world-renowned book, it made me think how most businesses do not apply it.

Marketing With Effective Google Ads

You must follow certain rules in writing a good Google Ad. Many people have made the mistake of stuffing keywords to find out that this strategy can be costly by attracting the wrong types of public who are not inclined to buy or take action.

From our experience with Google AdWords, SEO and SEM, these are key points to follow:

1. Your grammar, spelling and punctuation must be perfect. Capitalize the first word in each sentence.

The Big Three of Internet Marketing

The Big Three has meant for decades, “GM, Ford and Chrysler”. But with their problems comes the next evolution of that term, particularly when talking about web marketing, SEO and SEM.

The Big Three in the internet marketing world is Facebook, Google and YouTube. Make it big with these three media giants and you will make it big in business. Let’s be real. Facebook is social media, Google is how you find almost anything and YouTube is the new TV. Hopefully you are gearing your mind-set, your marketing budget and how you interface with the world’s newest Big Three.

A Blog Can Be Your Best Website

I know what most are thinking right now, “A blog is not a web site.”

Yes it is. In fact, for small businesses and entrepreneurs a blog really is the most ideal format in which to have your web site. But more than that, a bog as your web site puts you in control of the most important battle in web marketing: Generating original and  relevant content.

Kodak Moment is Now the YouTube Opportunity

Even though Kodak did not invent the camera, they sure did have generations believing so. Special times became known as the “Kodak Moment.” Now with the proliferation of video technology and accessibility, Kodak film is long dead and now we live in a YouTube world.

How Easy Credit Killed the Marketing Budget

Now that we are getting over the DT’s from the high wine of easy credit, it is important to understand how we were caught wth our marketing pants down. You see, easy money makes you lazy and undisciplined. Like Paris Hilton, there is no need for responsibility when there is enough money to bail yourself out of any mess. And so it happened with the marketing budget.

Facebook: Fan versus Like

Recently Facebook has changed the phrase “become a fan” to the single word, “like”. While this is not their only change, a comment must be made on their choice of words. Welcome to the world of semantics, or is said in the world of marketing, “hot buttons”.

Froyo Sprinkled with SEO

When frozen yogurt went explosive as a business model a few years, some saw that it could go viral as well.

Luis Garcia, CEO of Frapy’s Frozen Yogurt in Mission Viejo, has embraced social media as a prime way to reach new customers, while keeping a personal feel with his ardent fans. He mainly uses Facebook and his web site, but tons of personal contact and customer service.