One of the most tired and true forms of marketing and PR for any business is to put on events. Even with the proliferation of social media and internet marketing tools, event planning still plays a major role in how we do business, connect with new potential clients, as well as reinforce our brand message with core players.
Tags: Edwin Dearborn, event planning, eventbrite, marketing, online business, pr, social media
You wouldn’t think that luxury entertainment and high-end marketing would be surviving, but it is in fact thriving.
And no one else proves that better than Lux5. http://www.lux5events.com/ In a world swirling in bad news on unemployment, recessions, bank repo’s and credit crunch, Lux5 has taken the ultimate high road to success.
Tags: Edwin Dearborn, High-end brand marketing, internet marketing tools, lux5, luxury entertainment, orange county, reuters, social media
Imagine being in an industry that has more demand and need than is being fulfilled. This is the sad, but opportunistic story of the CPA. While so many businesses are being penalized by the IRS for bad accounting and tax handling, the lone CPA himself suffers for lack of new customers.
Tags: blogging, CPA Marketing, Edwin Dearborn, internet marketing tools, marketing plan, marketing strategy, SEO, social media
At no other time in Man’s history has there been such a challenge to make a better world. And at no other time has the playing field be leveled to such a degree to give a voice to those who want to make that change.
With the advent and proliferation of social media, those who want to bring about positive social influence have a powerful venue to find their voice, as well as access to an almost unlimited audience to hear their words of wisdom or dissent.
Tags: blogging, david meerman scott, Ed Dearborn, Edwin Dearborn, internet marketing, internet marketing tools, seminars on social media, social influence, social media, the new rules of marketing & pr, the route out, the way to happiness
Who would of thought that one of the people I would be helping would have a home based business, literally.
Pattie McDonald and her husband, a retired postmaster, rent their beautiful home for vacations nestled in the Ozark Mountains in Missouri. http://www.lakeozarksvacationrental.com/. Per Pattie, the vast majority of her new business comes from those who find her vacation rental in various online vacation directories, many of which come from those who live in neighboring Illinois. Directories are just one of many internet marketing tools that can be utilized as an inexpensive marketing tool for a home based business.
Tags: backpage.com, bing, blog, craigslist, Ed Dearborn, Edwin Dearborn, google, Home Based Business, internet marketing tools, kijiji, lake ozark vacation rental, online directory, organic internet marketing, search engines, SEO, yahoo
It is tough to talk to someone who is really smart and is who not really sharing their intelligence, insight and experience with those that are so desperate for what they have to offer those in need.
Tags: blog, blog content, cpa, cpa advertising, CPA Marketing, Ed Dearborn, Edwin Dearborn
Have I become a big fan of Foursquare or what? I want more badges and I want them now!
Having never been a boy scout, I now get to live the dream of earning badges at the age of 47. I looked in earnest on how to earn them and what it took to build up my badge collection. Not only is there quite a long list of potential badges to earn (http://www.4squarebadges.com/foursquare-badge-list/), but when you visit Foursquare’s site you will find that they even take suggestions on developing even more badges.
Tags: badge, contest burner, Ed Dearborn, Edwin Dearborn, Foursquare, foursquare badges, mobile social media, social media, word of mouth
When I say his name, unfortunately not too many people have heard of this legendary giant of advertising.
He has often been called, “The Father of Advertising.” In 1962, Time called David Ogilvy, “the most sought-after wizard in today’s advertising industry.” Author Kenneth Roman wrote a book about David Ogilvy titled, “The King Of Madison Avenue.” There is no doubt that David Ogilvy still shapes contemporary thought on the practices of advertising and selling even to this day.
Tags: advertising, big idea, closing, closing the sale, creative brilliance, david olgivy, Ed Dearborn, Edwin Dearborn, kenneth roman, madison avenue, market research, ogilvy, research, results, selling, selling tips
The words we use have so many meanings that they have begun to represent the same ideas. As they have become garbled, we have become confused. And so it is with the two words, marketing and selling. They seem so interchangeable that they have list there important distinctions and how they operate one with another.
In plain English, marketing is senior to selling. Selling is simply one part of marketing.
Tags: Ed Dearborn, Edwin Dearborn, market research, marketing, sales, selling, small business, small business opportunity, social media
Unique content is still king in online marketing. Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give searchers to find your products and services. Here are some easy to follow online marketing tips concerning how to more effectively use original content:
- Record everything and transcribe it all into text. Interviews, training sessions with your staff, questions asked of you from your clients, surveys, conversations, product DVD’s, personal opinions, etc.
Tags: blog, content, conversation, Ed Dearborn, Edwin Dearborn, marketing tips, onlilne, online articles, pdf, press release, search engines, unique content