Now that we are getting over the DT’s from the high wine of easy credit, it is important to understand how we were caught wth our marketing pants down. You see, easy money makes you lazy and undisciplined. Like Paris Hilton, there is no need for responsibility when there is enough money to bail yourself out of any mess. And so it happened with the marketing budget.
Recently Facebook has changed the phrase “become a fan” to the single word, “like”. While this is not their only change, a comment must be made on their choice of words. Welcome to the world of semantics, or is said in the world of marketing, “hot buttons”.
When frozen yogurt went explosive as a business model a few years, some saw that it could go viral as well.
Luis Garcia, CEO of Frapy’s Frozen Yogurt in Mission Viejo, has embraced social media as a prime way to reach new customers, while keeping a personal feel with his ardent fans. He mainly uses Facebook and his web site, but tons of personal contact and customer service.
So many terms, so many things to learn. Just when we started to understand social media (a work in progress), then someone throws out a new term like “social bookmarking.”
Yesterday I was with two friends. One was eating a burger and I talked about delicious. The other person was confused, thinking I was talking about the burger. She did not understand that delicious is a social bookmarking site. http://delicious.com/ This confirmed to my burger eating friend that this is a subject that is not only misunderstood, but has not been evaluated to its importance from a SEO and SEM standpoint.
Without question the most requested information is how Google Adwords actually works.
Ah, if it was just that easy.
There is no question that your product or service can reach new, higher realms of sales and profits through intelligent use of Google Adwords. And on the other hand, you can lose a lot of money with very little ROI with mishandling it. The reason for this is that most people throw good money at bad marketing. They simply do not do their homework and thus lose money.
Original content is king. For most of you this is nothing new; not at all a revelation.
But what I see very little of is the interfacing of blogs with social media; namely with Facebook. This became very clear to me the other day when I ran into a friend and we were talking about mundane stuff and she said, “Hey, I loved your blog post on Facebook.”
It is important that everyday you are becoming a smarter, more informed social networker and internet marketer.
To re-invent a business, a brand, or even yourself in this new economy, it is vital that you stay abreast of the information and rapid changes within the world of on-line opportunities. Here is a great video to give you vital insights from a Harvard business expert. Enjoy!
McIntosh Marketing, a leading online marketing company, announced today the hiring of a new Chief Brand Officer, Edwin Dearborn. Edwin Dearborn brings 24 years of marketing and business development experience for national and international corporations, professionals, and business owners.
Stanton, California, March 28th, 2010 – McIntosh Marketing, a premier local online marketing and consulting company, has hired Edwin Dearborn as Chief Brand Officer. Joining recently with McIntosh Marketing, Edwin Dearborn will be responsible for overseeing company branding and assisting local businesses with regional online marketing.
