Referrals Are Gold

I am amazed at how elusive the most affluent source of business gets treated like dirt. Actually, lower than dirt.

We all know, almost to the point of being being banal, that referrals are the best types of clients. They usually spend more and they last longer. Moreover, they tend to be easier to service. Supposedly, we all know this and we learned this datum way before college. In fact it is a truism, that in reality, goes unnoticed as an immediate and inexpensive way to boom sales and profits.

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