Marketing With Effective Google Ads
You must follow certain rules in writing a good Google Ad. Many people have made the mistake of stuffing keywords to find out that this strategy can be costly by attracting the wrong types of public who are not inclined to buy or take action.
From our experience with Google AdWords, SEO and SEM, these are key points to follow:
- Your grammar, spelling and punctuation must be perfect. Capitalize the first word in each sentence.
