Stupid Lawn Signs
Had a great laugh, but I knew he was serious.
“What makes you guys different than those guys with the stupid lawn signs?” I guess the pinstripe suit wasn’t quite enough to ensure the differentiation. After my chuckle, I realized that this was a key question to full address with this potential client.
Tags: brand, challenge, ingenuity, lawn sign, market place, opportunity, position, positioning, reinvent
