The Lost Sherpa and Internet Marketing Strategy

Out of the blue my wife purchases a book on how to use a map and a compass in rough terrain. The book is authored by a well-known mountaineer and sherpa who has helped to lead expeditions in the Alaskan wilderness who has also been called to find lost hikers. As I was reading this manual, too many similarities came to mind for those involved with internet marketing strategy.

Tags: Edwin Dearborn, internet, internet marketing strategy, marketing, sherpa