Is Affiliate Marketing Really Worth It?

Now this is a question that I hear over and over from client’s and co-workers alike.  Everyone wants to know if Affiliate Marketing is not only worth it but if it is really beneficial?  Or what the risks are of marketing for a company and then finding out their unethical?  Just like everything else, it really depends on what products your sign up for and how you market them.

Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/

Addressing Fixed Ideas on Marketing Expense vs. Marketing Investment

Recessions and tough times are good for marketing opportunities. But unfortunately most business professionals, entrepreneurs and even marketing experts have a counter-intuitive reaction to this statement. You know the old saying, “Buy low, sell high.” There is a corollary to this adage in marketing: “Economy soft, market hard.”

B2B Marketing Book Review: Inbound Marketing

Although I have had the pleasure to read many helpful books on marketing, this is my first book review on our company blog. And I am quite happy to announce that I had a great time reading Halligan & Shah’s newest book entitled, Inbound Marketing: Get Found using Google, Social Media and Blogs. The foreward was written by internet marketing author David Meerman Scott, so I knew that I was in for a treat.

CPA & Accountant Marketing Group Started on LinkedIn

McIntosh Marketing has now initiated a marketing group for CPA’s on LinkedIn.

CPA’s and accountants have traditionally been lax in their online marketing efforts. McIntosh Marketing is taking efforts to educate the financial field, and their related industries, on how to attract more high-end clients through an effective educational format via their blog and an established social media program.

The Lost Sherpa and Internet Marketing Strategy

Out of the blue my wife purchases a book on how to use a map and a compass in rough terrain. The book is authored by a well-known mountaineer and sherpa who has helped to lead expeditions in the Alaskan wilderness who has also been called to find lost hikers. As I was reading this manual, too many similarities came to mind for those involved with internet marketing strategy.

How Your Selling Skills Improve Your Company Blog & Marketing ROI

I have noticing a current trend in several online marketing books and blogs that I find dangerous. The idea is that your blog or article has to be only informational and does not need to sell. This is misleading and not based on historical or statistical fact.

Eventbrite: Leveraging Social Media To Help You With Event Planning

One of the most tired and true forms of marketing and PR for any business is to put on events. Even with the proliferation of social media and internet marketing tools, event planning still plays a major role in how we do business, connect with new potential clients, as well as reinforce our brand message with core players.

Marketing & Selling Your Small Business Opportunity

The words we use have so many meanings that they have begun to represent the same ideas. As they have become garbled, we have become confused. And so it is with the two words, marketing and selling. They seem so interchangeable that they have list there important distinctions and how they operate one with another.

In plain English, marketing is senior to selling. Selling is simply one part of marketing.

Why Twitter is better than Real Life

Someone posted a question on a forum today about whether Twitter was actually worthwhile or not in the marketing of their brand new website. It got me thinking about how people use Twitter, how I use Twitter, and what people who haven’t been on these social networks like I have for years think of it. So I thought it would be a good idea to write about it here, and come up with a few reasons why Twitter is an awesome marketing tool, perhaps even better than what you could do in three dimensions pre-internets.