Addressing Fixed Ideas on Marketing Expense vs. Marketing Investment
Recessions and tough times are good for marketing opportunities. But unfortunately most business professionals, entrepreneurs and even marketing experts have a counter-intuitive reaction to this statement. You know the old saying, “Buy low, sell high.” There is a corollary to this adage in marketing: “Economy soft, market hard.”
Tags: Edwin Dearborn, marketing, marketing expense, marketing investment, online marketing, social media
