Online Marketing, The iPhone Billion Dollar Success!

Yes it sounds unbelievable but it is true…

There is one company that is going for broke with their marketing. They sold $1.1 BILLION DOLLARS in 3 days …just this week-end!

They are selling items that cost hundreds of dollars each and for the most part their products require that you sign up for  1 to 2 years of additional (costly) monthly services.

Is Affiliate Marketing Really Worth It?

Now this is a question that I hear over and over from client’s and co-workers alike.  Everyone wants to know if Affiliate Marketing is not only worth it but if it is really beneficial?  Or what the risks are of marketing for a company and then finding out their unethical?  Just like everything else, it really depends on what products your sign up for and how you market them.

Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/

Addressing Fixed Ideas on Marketing Expense vs. Marketing Investment

Recessions and tough times are good for marketing opportunities. But unfortunately most business professionals, entrepreneurs and even marketing experts have a counter-intuitive reaction to this statement. You know the old saying, “Buy low, sell high.” There is a corollary to this adage in marketing: “Economy soft, market hard.”

Your Landing Page

When a visitor comes to your site, will they know what to do?

Within seconds of your landing page loading, the visitor should know exactly what action they are supposed to take.  If you want them to call you, your phone number should be visible and featured prominently.  If you want them to sign up for a newsletter, direct their attention to your sign up form and tell them to fill it out.

Why Twitter is better than Real Life

Someone posted a question on a forum today about whether Twitter was actually worthwhile or not in the marketing of their brand new website. It got me thinking about how people use Twitter, how I use Twitter, and what people who haven’t been on these social networks like I have for years think of it. So I thought it would be a good idea to write about it here, and come up with a few reasons why Twitter is an awesome marketing tool, perhaps even better than what you could do in three dimensions pre-internets.

McIntosh Marketing Announces Launch of New Local Marketing Website

McIntosh Marketing, a leading website marketing consultancy, announced today the launch of its new local Internet advertising site at http://www.McIntoshMarketing.com.  This website provides ideas and strategies on the freshest ways for companies to create higher profits and traffic from their online presence.

Stanton, California, March 29th, 2010 – McIntosh Marketing, a leading online marketing company, announced today that they have launched their new local Internet advertising consulting website at http://www.McIntoshMarketing.com.

McIntosh Marketing Introduces New Chief Brand Officer, Edwin Dearborn

McIntosh Marketing, a leading online marketing company, announced today the hiring of a new Chief Brand Officer, Edwin Dearborn.  Edwin Dearborn brings 24 years of marketing and business development experience for national and international corporations, professionals, and business owners.

Stanton, California, March 28^th, 2010 – McIntosh Marketing, a premier local online marketing and consulting company, has hired Edwin Dearborn as Chief Brand Officer.  Joining recently with McIntosh Marketing, Edwin Dearborn will be responsible for overseeing company branding and assisting local businesses with regional online marketing.

Marketing Company Provides Free Local Internet Marketing Help

McIntosh Marketing, a leading Internet marketing consultancy, announced today its offer to provide free local online marketing evaluations and plans. These consultations will give customized steps and strategies for getting concrete results from web marketing.

Stanton, California, March 27, 2010 – McIntosh Marketing, an experienced online marketing company, announced today the launch of its newest offering, a free Internet marketing analysis and strategic plan.  The strategy creates a step-by-step plan to dramatically improve a company’s revenue, website traffic, and online prestige.  McIntosh Marketing will include instructions on how to do video marketing, social media image, and local search engine optimization.

Orange County Businesses Offered Marketing Boost by McIntosh Marketing at Orange County Mixer

McIntosh Marketing, a leading web marketing consulting company, attended the Orange County Mixer business networking event. The company offered assistance to fellow businesses in perfecting their local online and search-engine marketing presence.

Costa Mesa, California, March 25th, 2010 – McIntosh Marketing, a premiere company that offers customized local Internet marketing, just attended Orange County’s Largest Mixer.  The company offered its expertise, eager to help the thousands of local business attendees during a rebounding economy.