Public Relations Reputation Management: Addressing Bloggers & Online Reviews

Sooner or later someone will complain. And now, it just may go viral beyond your typical public relations crisis management strategy that you were taught ten years ago. And no one knows that more in 2010 than BP. Without a doubt, social media, bloggers and online reviews with companies such as Yelp, can be a major influence on how people perceive you and whether or not they choose to purchase or associate with your brand. You must have a public relations reputation management plan in place in today’s online world. More importantly, you need to have a proactive online PR plan in action, way before any possible complaint or cataclysm hits your shores. This starts with vigilant monitoring of what is being said about your brand.

Tags: conversion tracker, marketingcharts.com, online review, public relations crisis management, public relations management plan, technorati