BP attempts reputation management, purchases keywords on Google & Yahoo

While BP struggles with the citizens of the Gulf Coast to survive the America’s worst environmental disaster, BP is also attempting to stage a reputation management onslaught with the help of Google and Yahoo, via purchased keywords.

When American’s type in these keywords, “oil spill” on Google or Yahoo, each of their page one results will direct one’s attention to BP’s “Gulf of Mexico response”, their official page spinning BP’s version of their attempts in controlling this epic spill.

Read more...
Tags: , , , ,