I have noticing a current trend in several online marketing books and blogs that I find dangerous. The idea is that your blog or article has to be only informational and does not need to sell. This is misleading and not based on historical or statistical fact.
Tags: blogger, company blog, david olgivy, Edwin Dearborn, grant cardone, marketing, marketing roi, roi, selling skills, sergio zyman, your selling
It has been a long known that precise market research is the heart and soul of successful marketing. Without research, you are not only going at your online efforts utterly blindfolded, but also wasting your valuable funds. Moreover, you will see much less ROI from your marketing dollar.
Tags: blogs, Ed Dearborn, Edwin Dearborn, entrepreneur, market research, marketing, research, roi, start-ups, success, survey
Without question the most requested information is how Google Adwords actually works.
Ah, if it was just that easy.
There is no question that your product or service can reach new, higher realms of sales and profits through intelligent use of Google Adwords. And on the other hand, you can lose a lot of money with very little ROI with mishandling it. The reason for this is that most people throw good money at bad marketing. They simply do not do their homework and thus lose money.
Tags: adwords, Ed Dearborn, Edwin Dearborn, google, marketing, roi, video, youtube