Who would of thought that one of the people I would be helping would have a home based business, literally.
Pattie McDonald and her husband, a retired postmaster, rent their beautiful home for vacations nestled in the Ozark Mountains in Missouri. http://www.lakeozarksvacationrental.com/. Per Pattie, the vast majority of her new business comes from those who find her vacation rental in various online vacation directories, many of which come from those who live in neighboring Illinois. Directories are just one of many internet marketing tools that can be utilized as an inexpensive marketing tool for a home based business.
Tags: backpage.com, bing, blog, craigslist, Ed Dearborn, Edwin Dearborn, google, Home Based Business, internet marketing tools, kijiji, lake ozark vacation rental, online directory, organic internet marketing, search engines, SEO, yahoo
Unique content is still king in online marketing. Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give searchers to find your products and services. Here are some easy to follow online marketing tips concerning how to more effectively use original content:
- Record everything and transcribe it all into text. Interviews, training sessions with your staff, questions asked of you from your clients, surveys, conversations, product DVD’s, personal opinions, etc.
Tags: blog, content, conversation, Ed Dearborn, Edwin Dearborn, marketing tips, onlilne, online articles, pdf, press release, search engines, unique content
I know what most are thinking right now, “A blog is not a web site.”
Yes it is. In fact, for small businesses and entrepreneurs a blog really is the most ideal format in which to have your web site. But more than that, a bog as your web site puts you in control of the most important battle in web marketing: Generating original and relevant content.
Tags: blog, blogger, blogging, business, Ed Dearborn, Edwin Dearborn, entrepeneurs, facebook, marketing, pr, search engines, SEO, small business, social media, web site, wordpress, wordpress.org
