AdWords is deceptive. Where as programming a website appears complicated and a subject most people would never attempt, AdWords seems approachable. But in programming, you learn from your mistakes and never lose a penny. AdWords mistakes, on the other hand, can cost thousands of dollars and can incur penalties that can never be overcome.
I find myself asking the same AdWords questions to every potential client. In the hopes of improving everyone’s campaigns, I will list my general questions here, along with the typical answers I receive.
Tags: adwords, click through rate, conversion rate, ctr, google, money, pay-per-click, PPC, profit, quality score, sem
I have always been a fan of Sun Tzu’s treatise, The Art Of War. But when I recently watched the History Channel’s presentation on this world-renowned book, it made me think how most businesses do not apply it.
Tags: art of war, Ed Dearborn, Edwin Dearborn, guerilla marketing, history channel, internet marketing, james clavell, local internet marketing, sem, SEO, sun tzu, web site
You must follow certain rules in writing a good Google Ad. Many people have made the mistake of stuffing keywords to find out that this strategy can be costly by attracting the wrong types of public who are not inclined to buy or take action.
From our experience with Google AdWords, SEO and SEM, these are key points to follow:
- Your grammar, spelling and punctuation must be perfect. Capitalize the first word in each sentence.
Tags: call to action, Ed Dearborn, Edwin Dearborn, google, google ads, hot buttons, keywords, profits, sem, SEO, strategy, url, website
The Big Three has meant for decades, “GM, Ford and Chrysler”. But with their problems comes the next evolution of that term, particularly when talking about web marketing, SEO and SEM.
The Big Three in the internet marketing world is Facebook, Google and YouTube. Make it big with these three media giants and you will make it big in business. Let’s be real. Facebook is social media, Google is how you find almost anything and YouTube is the new TV. Hopefully you are gearing your mind-set, your marketing budget and how you interface with the world’s newest Big Three.
Tags: big three, chrysler, Ed Dearborn, Edwin Dearborn, facebook, ford, gm, google, internet, internet marketing, marketing, marketing budget, mind set, sem, SEO, social media, tv, twitter, youtube
So many terms, so many things to learn. Just when we started to understand social media (a work in progress), then someone throws out a new term like “social bookmarking.”
Yesterday I was with two friends. One was eating a burger and I talked about delicious. The other person was confused, thinking I was talking about the burger. She did not understand that delicious is a social bookmarking site. http://delicious.com/ This confirmed to my burger eating friend that this is a subject that is not only misunderstood, but has not been evaluated to its importance from a SEO and SEM standpoint.
Tags: bookmarking, delicious, Ed Dearborn, Edwin Dearborn, internet, sem, SEO, social bookmarking, tag, video, web site
