Here are some statistics from TrendWatching.com illustrating the ever-growing popwer of social media in our world:
- Twitter has more than 100 million users who send 50 million tweets a day.
- Facebook has close to 500 million users with an average of 135 friends each.
- LinkedIn has more than 65 million users, with a new user joining every second.
- Meetup, a social networking engine that creates real world events for members of virtual networks, has 6.1 million members.
Tags: businessweek, Edwin Dearborn, market research, market research report, social media, trends, trendwatching.com, using social media
One of the most tired and true forms of marketing and PR for any business is to put on events. Even with the proliferation of social media and internet marketing tools, event planning still plays a major role in how we do business, connect with new potential clients, as well as reinforce our brand message with core players.
Tags: Edwin Dearborn, event planning, eventbrite, marketing, online business, pr, social media
You wouldn’t think that luxury entertainment and high-end marketing would be surviving, but it is in fact thriving.
And no one else proves that better than Lux5. http://www.lux5events.com/ In a world swirling in bad news on unemployment, recessions, bank repo’s and credit crunch, Lux5 has taken the ultimate high road to success.
Tags: Edwin Dearborn, High-end brand marketing, internet marketing tools, lux5, luxury entertainment, orange county, reuters, social media
Imagine being in an industry that has more demand and need than is being fulfilled. This is the sad, but opportunistic story of the CPA. While so many businesses are being penalized by the IRS for bad accounting and tax handling, the lone CPA himself suffers for lack of new customers.
Tags: blogging, CPA Marketing, Edwin Dearborn, internet marketing tools, marketing plan, marketing strategy, SEO, social media
If you aren’t familiar with digg.com, you submit a link to your content to the site and let people vote whether it is good or not. Get enough votes, and it will appear on the front page for millions to view and thousands tens of thousands of hits to your website.
The problem is, only the top 100 stories a day get any real traffic. This has meant that many of us stopped bothering to submit stories to digg since Twitter and Facebook yield better results.
Tags: digg, social media, traffic
At no other time in Man’s history has there been such a challenge to make a better world. And at no other time has the playing field be leveled to such a degree to give a voice to those who want to make that change.
With the advent and proliferation of social media, those who want to bring about positive social influence have a powerful venue to find their voice, as well as access to an almost unlimited audience to hear their words of wisdom or dissent.
Tags: blogging, david meerman scott, Ed Dearborn, Edwin Dearborn, internet marketing, internet marketing tools, seminars on social media, social influence, social media, the new rules of marketing & pr, the route out, the way to happiness
Best Buy http://www.bestbuy.com/is a major brand whose brand marketing most definitely includes social media marketing.
Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy opened things up talking about a “new marketing reality”. Customers are out there, but they’re bombarded with messages. Customers are not listening to us (marketers & advertisers) anymore. Social media is all about communicating. Customers are listening to each other instead and tuning out marketing messages.
Tags: best buy, brand marketing, facebook, social media, social media marketing, twitter
Have I become a big fan of Foursquare or what? I want more badges and I want them now!
Having never been a boy scout, I now get to live the dream of earning badges at the age of 47. I looked in earnest on how to earn them and what it took to build up my badge collection. Not only is there quite a long list of potential badges to earn (http://www.4squarebadges.com/foursquare-badge-list/), but when you visit Foursquare’s site you will find that they even take suggestions on developing even more badges.
Tags: badge, contest burner, Ed Dearborn, Edwin Dearborn, Foursquare, foursquare badges, mobile social media, social media, word of mouth
The words we use have so many meanings that they have begun to represent the same ideas. As they have become garbled, we have become confused. And so it is with the two words, marketing and selling. They seem so interchangeable that they have list there important distinctions and how they operate one with another.
In plain English, marketing is senior to selling. Selling is simply one part of marketing.
Tags: Ed Dearborn, Edwin Dearborn, market research, marketing, sales, selling, small business, small business opportunity, social media
Madison Avenue must be reeling at the fast changes within our media world. How could they have predicted the sheer transformation of how YouTube, social media and the worldwide dominance of the celebrity mentality would shape how we market.
Tags: brand, celebrity, Ed Dearborn, Edwin Dearborn, global community, madison avenue, nike, nike advert, ronaldo, ronaldo video, soccer, social media, viral marketing, youtube