Someone posted a question on a forum today about whether Twitter was actually worthwhile or not in the marketing of their brand new website. It got me thinking about how people use Twitter, how I use Twitter, and what people who haven’t been on these social networks like I have for years think of it. So I thought it would be a good idea to write about it here, and come up with a few reasons why Twitter is an awesome marketing tool, perhaps even better than what you could do in three dimensions pre-internets.
Tags: advertising, marketing, online marketing, populacular, social media, Social network, twitter, twitter search, website marketing
If you are up on marketing and sales management, then there is no introduction needed for either Seth Godin or Tom Peters. Both are not only accomplished authors with millions of followers, but both are as well committed to educating others on how to excel in marketing, blogging and social media. They both understand the advantages of blogging and the future of blogging
Tags: advantages of blogging, blogging, future of blogging, marketing, profits, sales management, seth godin, social media, tom peters, youtube
You just have to love how mainstream media is now utilizing online buzz to generate their own stories. Moreover, Ellen Degeneres recently demonstrated to all of us a powerful way to spin that buzz, even becoming a part of that craze.
Tags: blog, brand, creativity, Ed Dearborn, Edwin Dearborn, ellen, elllen degeneres, greyson, greyson chance, lady gaga, paparazzi, social media, video, youtube
When I needed a video done, I did some research and tried a few companies before deciding to place my large order. Granted, I work online and understand that good quality takes time, so I was patient. But as I waited and waited and waited, I just gave up and did it myself – the “faster route” was just not worth the wait.
Tags: online video, social media, social video marketing, video marketing, video marketing tips, video tips, videos
The key to organic internet marketing success is to do the right things right, and to do them consistently. Now this may seem to an oversimplification or even overused. But from our experience of speaking with over 300 companies in the last six months, we have found over 90% of businesses with web sites violating this simple mantra. Here are some things you must do to generate more success:
- Put the keywords, no more than 8, in the Title tag.
Tags: article marketing, blog, business success, directories, Ed Dearborn, Edwin Dearborn, keyword, organic internet marketing, press release, SEO, social media, web marketing
The Big Three has meant for decades, “GM, Ford and Chrysler”. But with their problems comes the next evolution of that term, particularly when talking about web marketing, SEO and SEM.
The Big Three in the internet marketing world is Facebook, Google and YouTube. Make it big with these three media giants and you will make it big in business. Let’s be real. Facebook is social media, Google is how you find almost anything and YouTube is the new TV. Hopefully you are gearing your mind-set, your marketing budget and how you interface with the world’s newest Big Three.
Tags: big three, chrysler, Ed Dearborn, Edwin Dearborn, facebook, ford, gm, google, internet, internet marketing, marketing, marketing budget, mind set, sem, SEO, social media, tv, twitter, youtube
I know what most are thinking right now, “A blog is not a web site.”
Yes it is. In fact, for small businesses and entrepreneurs a blog really is the most ideal format in which to have your web site. But more than that, a bog as your web site puts you in control of the most important battle in web marketing: Generating original and relevant content.
Tags: blog, blogger, blogging, business, Ed Dearborn, Edwin Dearborn, entrepeneurs, facebook, marketing, pr, search engines, SEO, small business, social media, web site, wordpress, wordpress.org
One of the least used methods to explode your brand is to identify and build relationships with Mass Influencers.
According to a recent report from Forrester research, 16% of all online Americans are responsible for 80 percent of the brand impressions in online social settings. “Social media has created a new type of influencer – one defined not merely by number of friends or frequency of dialogue, but by both,” said Forrester Research Senior Analyst Augie Ray.
Tags: blog, blogs, brand, brand awareness, brand impressions, buzz, forrester research, mass influencers, silverpop, social media, viral, viral marketing
When frozen yogurt went explosive as a business model a few years, some saw that it could go viral as well.
Luis Garcia, CEO of Frapy’s Frozen Yogurt in Mission Viejo, has embraced social media as a prime way to reach new customers, while keeping a personal feel with his ardent fans. He mainly uses Facebook and his web site, but tons of personal contact and customer service.
Tags: Ed Dearborn, Edwin Dearborn, facebook, frapys, froyo, frozen yogurt, luis garcia, misson viejo, orange county, social media, web site
Original content is king. For most of you this is nothing new; not at all a revelation.
But what I see very little of is the interfacing of blogs with social media; namely with Facebook. This became very clear to me the other day when I ran into a friend and we were talking about mundane stuff and she said, “Hey, I loved your blog post on Facebook.”
Tags: blogger, bog, brand, chief brand officer, Ed Dearborn, Edwin Dearborn, facebook, market, original content, position, reinvent, social media, thought leader
