McIntosh Marketing’s Chief Brand Officer, Edwin Dearborn, has authored a new white paper titled, Using Social Media to Effectively Market Your Brand, Developing A Common Sense Plan. It is being broadly issued for its first time. Here is the link: SEO White Paper
This white paper details how to develop a common sense plan for any business on how to use social media to effectively develop a powerful presence on the web. This white paper also provides key web marketing tips that any business can utilize and implement to become more comprehensive, effective and thus more profitable through internet marketing tools.
Tags: Edwin Dearborn, internet marketing tools, social media, strategy, web marketing, white paper
You must follow certain rules in writing a good Google Ad. Many people have made the mistake of stuffing keywords to find out that this strategy can be costly by attracting the wrong types of public who are not inclined to buy or take action.
From our experience with Google AdWords, SEO and SEM, these are key points to follow:
- Your grammar, spelling and punctuation must be perfect. Capitalize the first word in each sentence.
Tags: call to action, Ed Dearborn, Edwin Dearborn, google, google ads, hot buttons, keywords, profits, sem, SEO, strategy, url, website
Never a day goes by when I am asked by a business person if they should actually engage in social media or not.
Have you noticed that phone books are getting thinner and smaller? Well, it’s not because the business is not dying. It is migrating to a new media that is reaching hundreds of millions per day. That is social media.
This CNN article is a case in point: http://edition.cnn.com/2010/BUSINESS/04/08/social.media.small.biz/?hpt=C2
Tags: blog, cnn, entrepreneur, facebook, linkedin, small biz, small business, social media, strategy, twitter, yellow pages
