BP, Their PR Gaffes & Zero Campassion
BP is a prime example of what not to be and what not to say when you screw up at Biblical proportions.
No amount of social media tactics or reputation management will cover up when you really don’t care. Tony Hayward is hopefully the last of a dying breed: uncompassionate CEO’s who cannot conceive of anything more important than the next quarterly report to the investors.
Tags: bp, Edwin Dearborn, pr, tony hayward
