How Social Media & YouTube Shaped the Nike Ronaldo Video

Madison Avenue must be reeling at the fast changes within our media world. How could they have predicted the sheer transformation of how YouTube, social media and the worldwide dominance of the celebrity mentality would shape how we market.

Tags: brand, celebrity, Ed Dearborn, Edwin Dearborn, global community, madison avenue, nike, nike advert, ronaldo, ronaldo video, soccer, social media, viral marketing, youtube

How a Brand Goes Viral with Mass Influencers

One of the least used methods to explode your brand is to identify and build relationships with Mass Influencers.

According to a recent report from Forrester research, 16% of all online Americans are responsible for 80 percent of the brand impressions in online social settings. “Social media has created a new type of influencer – one defined not merely by number of friends or frequency of dialogue, but by both,” said Forrester Research Senior Analyst Augie Ray.

Tags: blog, blogs, brand, brand awareness, brand impressions, buzz, forrester research, mass influencers, silverpop, social media, viral, viral marketing