Is Affiliate Marketing Really Worth It?

Now this is a question that I hear over and over from client’s and co-workers alike.  Everyone wants to know if Affiliate Marketing is not only worth it but if it is really beneficial?  Or what the risks are of marketing for a company and then finding out their unethical?  Just like everything else, it really depends on what products your sign up for and how you market them.

Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/

New White Paper on Social Media Strategy Now Available

McIntosh Marketing’s Chief Brand Officer, Edwin Dearborn, has authored a new white paper titled, Using Social Media to Effectively Market Your Brand, Developing A Common Sense Plan. It is being broadly issued for its first time. Here is the link: SEO White Paper

This white paper details how to develop a common sense plan for any business on how to use social media to effectively develop a powerful presence on the web. This white paper also provides key web marketing tips that any business can utilize and implement to become more comprehensive, effective and thus more profitable through internet marketing tools.

Business Success With Organic Internet Marketing

The key to organic internet marketing success is to do the right things right, and to do them consistently. Now this may seem to an oversimplification or even overused. But from our experience of speaking with over 300 companies in the last six months, we have found over 90% of businesses with web sites violating this simple mantra. Here are some things you must do to generate more success:

1. Put the keywords, no more than 8, in the Title tag.

Hungry Girl Wins With Original Content

Listening to the radio can sometimes pay off.

In listening to the success of Lisa, who started Hungry Girl, I was delightfully surprised to hear a key to her success; something we constantly preach at McIntosh Marketing: Original Content. While Lisa has a great idea, a wonderful message and coveys it so wonderfully on her web site, http://www.hungry-girl.com, she gained that by being an active web marketer and blogger.

Marketing Company Provides Free Local Internet Marketing Help

McIntosh Marketing, a leading Internet marketing consultancy, announced today its offer to provide free local online marketing evaluations and plans. These consultations will give customized steps and strategies for getting concrete results from web marketing.

Stanton, California, March 27, 2010 – McIntosh Marketing, an experienced online marketing company, announced today the launch of its newest offering, a free Internet marketing analysis and strategic plan.  The strategy creates a step-by-step plan to dramatically improve a company’s revenue, website traffic, and online prestige.  McIntosh Marketing will include instructions on how to do video marketing, social media image, and local search engine optimization.

Orange County Businesses Offered Marketing Boost by McIntosh Marketing at Orange County Mixer

McIntosh Marketing, a leading web marketing consulting company, attended the Orange County Mixer business networking event. The company offered assistance to fellow businesses in perfecting their local online and search-engine marketing presence.

Costa Mesa, California, March 25th, 2010 – McIntosh Marketing, a premiere company that offers customized local Internet marketing, just attended Orange County’s Largest Mixer.  The company offered its expertise, eager to help the thousands of local business attendees during a rebounding economy.